So Kevin Rose just unveiled his latest web app: Pownce. Based on his past success Pownce immediately gets picked up by Techcrunch, and ofcourse makes the frontpage of Digg with 1600+ diggs. Lets not forget the trickle down effect as the rest of the blogs pick up on this story.This is immediate and free traffic to Pownce. Isnt it nice to have a rush of traffic the instant your app launches. Every web app developer would pay large coin to get this type of advertising and coverage.

pownce

Now Im not debating whether a web app should get reviewed based solely upon the past success of its founders. Im illustrating that a web app *WILL* get reviewed based upon the past success of its founders.

Pownce began as Leah’s project. Clearly it would not have received the initial instant press without Kevin’s name behind this.

If you’re developing a web app keep the following in mind: For your web app there is very little middle ground between failure and success. That is, either your web app will be a bitter failure, or it will exceed even your lofty expectations. If you build a successful web application your next project will have an immediate leg up on other web apps because of the free advertising you will receive based upon your past success. So if you can cross this chasm congratulations you’re a made man. Things get easier not harder, your app should get instant press and funding.

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