stronglist.com

Good luck…

WooHoo your app is done and you’re ready for the world to check out your site.
So you email TechCrunch. “They’ll review my app and help get the word out” -you tell yourself.
You eagerly wait for a reply…

• No response…
• “Hmmm they must be busy, they’ll get back to me”
• A couple of more days pass by
• Still no response
• “Maybe they didn’t get my email. Ill try again”
• Still no response

Then it sinks in. You’re not getting reviewed by TechCrunch, they’re not even going to reply back to you.

Sure they probably get more email than they can handle, this is speculation on my part, but Im guessing TechCrunch doesn’t reply back for the same reason VC’s don’t tell you “no” when you’re asking for funding. Guy Kawasaki explains:

This is because there’s no upside to communicating a negative decision. Entrepreneurs will simply hate us sooner–instead the game is to string along entrepreneurs in case something miraculous happens to make them look better.

So the odds are your site wont get reviewed. Heck you wont even get an email back.
Don’t take my word for it. Try it yourself right now, email TechCrunch and introduce yourself and your site. Most likely you wont get an email back. This wont change when you’re ready to launch, and be reviewed.

If you think that TechCrunch will be a major part of your marketing.

Think again.

REVERSAL
IF your app does get picked up & you do have a worthy application, be prepared for a wild ride:

• You’ll get instant traffic
• Your site will get picked up by a bunch of TechCrunch follower blogs
• You’ll meet some new contacts. TechCrunch has a deep following. Expect a few emails from people genuinely interested in your site