[StrongList] In you books you talk about how fast and nimble startups can compete against older slower established companies. Well how can new startups compete against companies that are also quick and nimble. Many of the established web apps are already run by teams that are highly efficient. [Example: Youtube]. How would you compete against them?
Seth:You don’t. There are a million lousy companies to compete against, a million lame organizations with second rate products. Pick one of those.
The essence of marketing (and in being a startup) is that you get to CHOOSE. So don’t make a meatball sundae. Don’t try to out youtube youtube. Why bother?
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March 6th, 2008 at 5:22 pm
What a great answer. I love how Seth puts it straight compete against someone you can beat not sacrifice yourself too. Thanks