Backpack was originally a personal organizer. Recently 37signals added some new features and changed the focus of Backpack to a company Intranet.
When 37Signals released more information about the changes to Backpack on their blog, the feedback wasn’t all positive it was mixed bag.
Now why would 37Signals change the focus?
Dont know? Read a previous post for a hint.
Think about it, if they change the focus of Backpack from a personal organizer to a company intranet they can charge more for it.
People will pay for a web service if it helps make them money.
A personal organizer, while useful, won’t help you make money. A tool that helps your company will.
Before the change Backpack had 3 plans, and charged either $5, $9, or $20 per month.
Take a look at their new fee schedule.
Would you pay $49, $99 or $149 for a personal organizer? Probably not. Would you pay that much if you used it as a business tool and it helped you make money?
Ofcourse.
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March 28th, 2008 at 9:51 pm
Yeah Backpack was a bit out of synch with the rest of their offerings. I suspect it wasn’t generating them that much revenue. It looks the change has helped make increase revs:
stats for backspacks first 24hours
May 17th, 2008 at 7:26 am
Umm… DUH… in your next post, why don’t you tell us the sky is blue as if it were a sudden revelation!