[StrongList] Whats an important startup lesson you learned from launching truemors and if you were ever forced to compete against Facebook what would you do?
[Guy] If bloggers say negative things about your idea, it doesn’t mean you’ll fail. If bloggers say good things about your idea, it doesn’t mean you’ll succeed. To compete against Facebook, I would do several things: a billing system for developers to charge for applications, POP access to the site’s internal email messages, and a primary emphasis on video.
- a little bit about Guy Kawasaki on wikipedia
- Guy Kawasaki’s blog
[StrongList] In you books you talk about how fast and nimble startups can compete against older slower established companies. Well how can new startups compete against companies that are also quick and nimble. Many of the established web apps are already run by teams that are highly efficient. [Example: Youtube]. How would you compete against them?
Seth:You don’t. There are a million lousy companies to compete against, a million lame organizations with second rate products. Pick one of those.
The essence of marketing (and in being a startup) is that you get to CHOOSE. So don’t make a meatball sundae. Don’t try to out youtube youtube. Why bother?
- a little bit about seth godin on wikipedia
- seth’s blog
- seth’s books
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